Cute and Comfy Apparel for Up North–Loving Ladies

Wear your heart on your sleeve! Show off your love of Up North Wisconsin. These stylish items were created by companies with roots in the Upper Midwest—read: companies that get you. We know you’ll love these brands—like you love the scent of pine sap and campfires, the feeling of your canoe gliding over the water, and the sound of spring peepers and loons calling to you from the opposite shore.

Doc N Shop Unisex Lightweight Beach Hoodie

Up North Beach Hoodie

Reminiscent of sunny days spent out on the boat, this hoodie from Dock N Shop (in Manitowish Waters) will let neither breeze nor bug get to you.

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Sallets Wake & Lake Ringer Tee

Wake & Lake Ringer Tee

This vintage-inspired ringer tee from Sallets (in Minocqua) reminds you that the only proper agenda for a weekend Up North is the following: (1) wake up, and (2) hit the lake. And that’s all you need!

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UNTC-Womens_Up North Is Calling Tee

Up North Is Calling Tee

This fitted tee from Up North Trading Company is both super soft and super flattering. And it’s on sale right now!

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UNTC-Womens_No Place Like Up North

No Place Like Up North Hoodie

Another favorite from Up North Trading Company, this sweatshirt is made for lazy rainy days in the cabin or chilly August nights spent laughing with your friends around the bonfire.

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Forward Apparel Up North Tee

I’d Rather Be Up North Tee

This unisex tee from Forward Apparel is the perfect antidote to the blues that crop up any day you have to spend basically anywhere outside of the great Up North. Its forest heather hue will remind you that the emerald pine trees will be here to welcome you when you return to the Northwoods.

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Loon Sweatshirt

This hoodie from Great Lakes Collection strikes a nice balance between lightly weathered and classic cool, just like your favorite boat-up restaurant.

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Gitchie Adventure Goodes Keep It Wild Tee

Keep It Wild Tee

What’s your favorite part of Up North Wisconsin? This tee from Gitchie Adventure Goods encompasses all our favorites: The rich color reminds us of Wisconsin’s shining lakes. The simple but bold evergreen graphic brings to mind the towering forests all around us. And the perfect message, “keep it wild,” boasts that we can roam the trails and country roads for miles without encountering another soul. And we revel in that.

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Days on the Water Hoodie

This hoodie from Up North Boutique is for those of you who want to bring out your softer side while you’re on a moonlit stroll back to the lake house. Available in dusty mauve, dusty mint, and cream.

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License Plate Tank from Up North Boutique

License Plate Tank

When you’re wearing this muscle tank from Up North Boutique, the fit will remind people of your tough and confident side (not just anyone can survive Up North winters, after all) while you subtly display your love of all things Wisconsin.

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Midwest Girl Tee from The Midwest Girl

Midwest Girl Tee

If you're Midwest Nice and proud, show off your kind heart with this sweet tee from The Midwest Girl.

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Lakegirl Leggings

Perfect for your yoga class at the lake, a run through the neighborhood, or a quick trip to Trig’s—when you want your attire to give an understated hint of lake-lover style. These Lakegirl leggings are flattering, supportive, and comfortable. Available in two lengths: full-length and capri.

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Lake Girl Capri Leggings